Social media is Facebook, Myspace, Twitter, Flickr, and dating sites just to name a few. The Internet is social media’s outlet. It is said that social media has three components: Social interface, media, and concept. 1.)Social interface deals with engagement with the audience, social viral, electronic viral, electronic broadcast, or print. 2.)Media, refers to electronic physical or verbal. 3.)Concept, refers to art information, and meme(cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech gestures, rituals, or other imitable phenomena( It’s been said by Mashable:The Social Media Guide, that social networks are starting to become criteria that hiring managers and college admission officers use to weed out applicants. Hiring managers conduct background checks using social sites like Facebook. Pitfalls of social media can be that if a job seeker has wild photos up on their page and comes off as someone that just seems to party all the time with no order in their life, a hiring manager might during a background check see that and choose not to hire that individual. When looking for a job it is important that your pages don’t have anything that might turn off an employer or cause them to question your ability to hold a postilion with their company.
With social media such as Facebook and Twitter you can use them not only for social reasons, but as a marketing tool. You can use these sites to market and/or promote yourself. Using social media catches employers eye and increases your chances of employment because they see that you are technology savvy and more innovative. It shows that you keep up with the times and are willing to adapt to change. Also with social media a job seeker can learn more about a company, keep up with a company, network, and build a relationship with the company which could eventually lead to a job.